Noel Yeo | Independent Creative Director & Writer | Spotify, Google, Nike



Born and raised in Singapore, I began my career as a copywriter intern at Wieden+Kennedy in Portland before returning home to start my creative career.

I spent much of my early career at Bartle Bogle Hegarty, where I became the agency’s first digital creative director, back when people still had “digital” in their titles. At BBH, I led YourSingapore, a tourism campaign for my home country and a long-held personal dream.

In 2013, I moved to Los Angeles to join 72andSunny as Lead Writer on Google, where I helped launch the first campaign for "Ok Google", which went on to win a Webby People’s Voice Award. In 2017, I joined Spotify in New York as a founding member of its In-House Agency of the Year, creating work including the multiple Cannes Gold-winning David Bowie Is Here subway takeover, the Let the Song Play films, and Pet Playlists, the algorithmic music generator that also won a Webby People’s Voice Award.

In 2021, I returned to Wieden+Kennedy to lead the Uber account before building and heading W+K’s in-house social agency, Bodega, scaling it from 3 to 25 people. Under my leadership, Bodega's campaign for Nike's 50th Anniversary broke app records and helped drive a No. 1 trending song on TikTok, beating Post Malone and The xx.

In the summer of ’23, I went independent.

tl;dr Noel Yeo is a creative director and writer with 20+ years of international experience making culturally resonant work for brands including Spotify, Google, Nike, Uber, and Singapore Tourism. Born and raised in Singapore, he was a founding member of Spotify’s In-House Agency of the Year, helped launch the first “Ok Google” campaign, and built Wieden+Kennedy Portland’s social agency, Bodega, growing it from 3 to 25 people. His work has been recognized by Cannes Lions, D&AD, The One Show, and the Webby Awards, where he has twice won the People’s Voice Award.


Resume

EXPERIENCE
Independent Creative Director and Writer, Sep 23 to present
Group Creative Director for Wieden+Kennedy, Portland, Apr 21 - Jun 23
Creative Director for Spotify, New York Mar 17 - Mar 21
Lead Writer / ACD for 72andSunny, Los Angeles Sep 13 – Oct 16
Creative Director for Bartle Bogle Hegarty, Singapore May 10 – May 12
Digital Creative Director for Bartle Bogle Hegarty, Singapore Oct 08 – Apr 10
Senior Copywriter for OgilvyOne Worldwide, Singapore Aug 07 – Oct 08
Senior Copywriter for Bartle Bogle Hegarty, Singapore Oct 06 – Jun 07
Senior Copywriter for M&C Saatchi, Singapore Feb 05 – Jun 06
Copywriter for Bartle Bogle Hegarty, Singapore Apr 03 – Jan 05
Copywriter for Gosh Advertising, Singapore Jan 01 – Mar 03
Copywriter Intern for Wieden+Kennedy, Portland Jun 00 – Aug 00

EDUCATION
Bachelor of Science in Journalism and Communication (Advertising concentration, Minor in English), University of Oregon Sep 97 – May 00

AWARDS
(Selected Highlights)

Cannes Lions:
• Gold (Entertainment for Music)
• Gold (Media)
• Silver (TV/Cinema Film)
• Bronze (Online Film)

Webby Awards:
• Two-time People’s Voice Winner for Integrated Campaigns (2020, 2015)

D&AD:
• Yellow Pencil (Press & Outdoor / Free Format Poster)
• Yellow Pencil (Interactive Sites)
• Graphite Pencil (Experiential / Public Environments)
• Wood Pencil x3 (Out-of-Home, Art Direction, Film Advertising)

One Show:
• Gold (Design - Out of Home - Series)
• Silver x3 (Brand Installations, Art Direction, Design)
• Bronze x4 (Branded Entertainment, Film Craft, Experiential)
• Multiple Merit Awards across Design, Film, Outdoor, and Innovation

MENTOR
2015: One Club Creative Boot Camp LA

JURY
2012: Clio Awards Film Jury • 2011: Hong Kong Kam Fan Awards


Email
hello@noelyeo.com


Linkedin
https://www.linkedin.com/in/noelyeo/