(Spotify / Tribute Installation)

Spotify’s tribute to the music icon who called New York City home for over two decades: transforming his local subway station into a temporary museum exhibit. DAVID BOWIE IS HERE featured over 40 unique pieces celebrating Bowie’s life in the neighborhood and the city. Gallery-style description cards provided historical context, proximity within the city, and Spotify codes so commuters could instantly listen to the song each piece referenced. Highlights included a 150-foot anamorphic centerpiece merging two eras of Bowie, and the release of 250,000 limited-edition David Bowie Metrocards — dubbed “Tickets to Mars.”





Awards
Cannes Lions 2018: Gold for Entertainment Lions for Music (Excellence in Music / Brand Partnership)
Cannes Lions 2018: Gold for Media Lions (Use of Ambient Media > Large Scale)
Cannes Lions 2018: Silver for Outdoor Lions (Ambient > Transit)
D&AD 2019: Yellow Pencil (Gold) for Press & Outdoor / Free Format Poster
D&AD 2019: Yellow Pencil (Gold) for Press & Outdoor / Interactive Sites
D&AD 2019: Graphite Pencil (Silver) for Experiential / Public Environments
D&AD 2019: Wood Pencil (Bronze) for Experiential / Out-of-Home
D&AD 2019: Wood Pencil (Bronze) for Art Direction / Poster Advertising
One Show 2019: Gold for Design - Out of Home - Series
One Show 2019: Silver for Design - Brand Installations
One Show 2019: Silver for Design - Art Direction
One Show 2019: Bronze for Branded Entertainment - Brand Installations
One Show 2019: Bronze for Experiential & Immersive - Brand Installations
One Show 2019: Merit for Experiential & Immersive - Brand Experiences
One Show 2019: Merit for Experiential & Immersive - Art Direction
One Show 2019: Merit for Print & Outdoor for Art Direction
One Show 2019: Merit for Print & Outdoor - Innovation in Print & Outdoor
Clio Awards 2018: Gold for Out of Home (Takeover)
Clio Awards 2018: Gold for Branded Entertainment (Events/Experiential)
Clio Awards 2018: Silver for Brand Design (Other)
Clio Music Awards 2018: Gold for Partnerships & Collaborations
Clio Music Awards 2018: Gold for Design (Printed Materials)
Clio Music Awards 2018: Gold for Events/Experiential
ADC Awards 2019: Silver for Advertising - Transit - Campaign
ADC Awards 2019: Silver for Brand / Communication Design - Wild Postings
ADC Awards 2019: Bronze for Spatial Design - Installation Design
ADC Awards 2019: Merit for Advertising - Poster - Campaign
ADC Awards 2019: Merit for Experiential Design for Placemaking
ADC Awards 2019: Merit for Spatial Design
ADC Awards 2019: Merit for Experiential Design
OBIE Awards 2019: Gold at OBIE Awards for Engagement



Credits
Creative Director: Noel Yeo, Bruno Luglio
Copywriter: Noel Yeo
Designer: Erik Herrstrom, Will Oswin, Angeline Toh, Rainy Fu
Executive Creative Director: Alex Bodman
Agency: Spotify
Client: Spotify