(Brand Campaign / Digital)

What if tourism advertising didn’t just sell a country — but a platform?

YourSingapore.com became the centerpiece: a navigable concentration of attractions, activities, and experiences — just like the real Singapore.

What if tourism advertising wasn't selling a country, but a website? Everything points to YourSingapore.com, an easily navigable concentration of attractions and activities –– just like the real Singapore.

---

YourSingapore.com
Destination Brand Print

---

YourSingapore.com
MICE Print

---

YourSingapore.com
Great Singapore Sale Print Campaign

---

YourSingapore.com
Living Logo

---

YourSingapore.com
Thematic Logos

---

YourSingapore.com
Destination Brand TVC

---

Awards
Advertising Hall of Fame Awards 2010: Campaign of the Year + Magazine Campaign of the Year
Creative Circle Awards 2010: Corporate Identity System SILVER + Logo BRONZE
TravelWeekly China Awards 2010: Best Tourism Board Branding


Credits
Copywriter: Douglas Hamilton, Elena Fletcher, Angie Featherstone
Art Director: Adrian Chan, Evonne Ng, Eirma Webster
Designer: Tomaz Goh
Creative Director: Noel Yeo, Shawn Loo
Executive Creative Director: Steve Elrick
Agency: BBH Asia Pacific
Client: Singapore Tourism Board