(Brand Film)

This spot launched in April 2021, a full year into the pandemic, when much of the world was still in lockdown.

To inspire viewers to imagine what could be, scenes of loved ones hugging, birthdays celebrated, and friends reuniting were left intentionally timeless.

Are we looking back at a world that once was, or forward to the one waiting for us?



Credits
Creative Director: Noel Yeo
Copywriter: Caio Mattoso
Art Director: Rodrigo Mendes
Agency: Wieden+Kennedy
Client: Uber