(Integrated Campaign)

Curiosity is a beautiful thing. We wanted Google to feel like it was there for every question — answering them just as they came to mind.

The campaign included a film designed to inspire more questioning, and a special partnership with National Geographic. In the magazine, editorial articles ran on the left-hand page — with a related question for Google on the right.

Anthem: 60s

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Print
Contextual ads: article on the left, question for Google on the right.



Credits
Lead Writer: Noel Yeo
Lead Designer: Christian Lopez
Writer: Dave Carlson
Designer: Eron Broughton
Creative Technologist: Nick Marx
Creative Director: Claire Morrisey, Gavin Milner
Group Creative Director: Matt Murphy
Agency: 72andSunny
Client: Google