Can You Serve
(Reality TV Series)
The brief was simple: make customer service jobs look fun.
We thought it would be stronger to show how tough they really are — and how much respect that toughness deserves.
Can You Serve became an eight-part reality competition, with twelve contestants facing increasingly difficult service challenges for a $100,000 grand prize.
The show aired in primetime, earned stellar ratings, and was renewed for a second season.
Awards
One Show Entertainment 2012: MERIT for Television Unscripted/Reality Series
Effie 2011: BRONZE
Singapore Advertising Hall of Fame 2010: Most Effective Media Campaign of the Year FINALIST
Credits
Creative Director: Noel Yeo, Shawn Loo
Agency: BBH Asia Pacific
Client: Singapore Tourism Board
The brief was simple: make customer service jobs look fun.
We thought it would be stronger to show how tough they really are — and how much respect that toughness deserves.
Can You Serve became an eight-part reality competition, with twelve contestants facing increasingly difficult service challenges for a $100,000 grand prize.
The show aired in primetime, earned stellar ratings, and was renewed for a second season.
Awards
One Show Entertainment 2012: MERIT for Television Unscripted/Reality Series
Effie 2011: BRONZE
Singapore Advertising Hall of Fame 2010: Most Effective Media Campaign of the Year FINALIST
Credits
Creative Director: Noel Yeo, Shawn Loo
Agency: BBH Asia Pacific
Client: Singapore Tourism Board
