(Algorithmic Music Generator)

Music has a magical ability to relieve stress, bring comfort, and make you feel less alone — just like pets. So we asked: what if we could give that same emotional magic to your furry loved ones?

Introducing Pet Playlists — personalized music for your best friends.

Results:
• 4+ billion global press impressions
• 2+ million Pet Playlists created
• Coverage in over 4,000 global news outlets
• Over $61 million in earned media




Site




Social




OOH




Films








On-platform
Curated playlists, including one Ozzy made for his dog, Rocky.



Awards
2020 People's Voice Winner at the Webbys
2020 FWA Site of the Day

Credits
Creative Director / Copywriter: Noel Yeo
Design Director / Art Director: Ellen Pai
Senior Producer: Zack Grant
Developer: Gandalf Hernandez
Brand Director: Payman Kassale
Group Creative Director: Dan Brill
Executive Creative Director: Alex Bodman
Illustrator: Le Cube
Production House: Stink Studios
Agency: Spotify
Client: Spotify