USDC 'Money Is Now Open'
(Brand Campaign)
While working with Circle, we reframed cryptocurrency not as a financial instrument, but as a technological invention — a shift in perspective that became the foundation for Money Is Now Open, the first brand campaign for USDC, now a stablecoin with a $58 billion market cap.
Teaser :15
Film :60
Credits
Creative Director: Noel Yeo / Andy Hekimian
Copywriter: Noel Yeo
Art Director: Noahamin Taye / Alessandro Caire
VP Creative & Brand: Cameron Ewing
Company: Circle Technology
While working with Circle, we reframed cryptocurrency not as a financial instrument, but as a technological invention — a shift in perspective that became the foundation for Money Is Now Open, the first brand campaign for USDC, now a stablecoin with a $58 billion market cap.
Teaser :15
Film :60
Credits
Creative Director: Noel Yeo / Andy Hekimian
Copywriter: Noel Yeo
Art Director: Noahamin Taye / Alessandro Caire
VP Creative & Brand: Cameron Ewing
Company: Circle Technology
