Nike 50th Anniversary TikTok
(Social Activation)
To celebrate 50 years of Nike, we brought back Mars Blackmon (Spike Lee) — now facing off in a chess match against Zimmie, a Gen-Z challenger. As Mars recalls the great Nike athletes of the past, saying he’s “seen it all,” Zimmie fires back: he “ain’t seen nothing yet.”
That was the film. This was the TikTok:
We invited the world to show what “ain’t seen nothing yet” looked like. Out of 67,500 videos created, here are just a few highlights:
As a bonus, we ended up with a No. 1 song on TikTok — beating Post Malone and The xx.
Credits
Creative Director: Noel Yeo
Art Director: Karen Zack
Copywriter: Farha Chowdhury
Showrunner: Dom Tunon
Head of Social: John Dempsey
Agency: Wieden+Kennedy
Client: Nike
To celebrate 50 years of Nike, we brought back Mars Blackmon (Spike Lee) — now facing off in a chess match against Zimmie, a Gen-Z challenger. As Mars recalls the great Nike athletes of the past, saying he’s “seen it all,” Zimmie fires back: he “ain’t seen nothing yet.”
That was the film. This was the TikTok:
We invited the world to show what “ain’t seen nothing yet” looked like. Out of 67,500 videos created, here are just a few highlights:
As a bonus, we ended up with a No. 1 song on TikTok — beating Post Malone and The xx.
Credits
Creative Director: Noel Yeo
Art Director: Karen Zack
Copywriter: Farha Chowdhury
Showrunner: Dom Tunon
Head of Social: John Dempsey
Agency: Wieden+Kennedy
Client: Nike
